Many companies are finding it increasingly more difficult finding the right employees, and more companies will experience this as generations become smaller over time. As a result, it has become necessary to compete for the relevant candidates. Research shows that younger generations – the so-called millennials – are very value-driven, and so companies have to invest in their values going forward.
Millennials are extremely egocentric, on the whole. However, paradoxically they also think with a global mindset, and are often very socially conscious. They want to work in companies with which they share values – both in theory and practice. This is why CSR is a central concept in the future recruitment and retention of key employees.
Being able to market itself as an attractive workplace has, therefore become an important part of a company’s communication strategy. This is called employer branding.
Want to learn more about how you can use employer branding to make more money for your business? Click here
