agriculture, radish, food

Benefits of CSR

Each company has its own motivation to work with CSR. For example, it may be the desire for economic sustainability, to take on greater social responsibility or to reduce the negative impact we have on nature today. Regardless of the rationale for implementing corporate social responsibility in a business, CSR affects the entire organization. There …

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All other reasons for working with CSR are based in the optimisation of the economic bottom line. However, the vast majority of companies also have a set of values that are more or less governing their actions. Frequently, the personal values of the founder or owners are the deciding factor. At one end of the …

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Investor branding

Many small and medium-sized companies are owner-managed by persons over 60 years of age. In these years, they are facing having to transition through a generational change. This frequently requires external funding, whether it be internally through the family or externally through buyers. Several analyses show that companies that work in a structured way with …

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One of the most obvious reasons to work with CSR is to reduce expenses. A company will often begin their energy optimisation by examining its buildings and operation. First, energy consumption is cut (e.g., through proper isolation, energy-efficient windows, LED lighting, replacing and improving ventilation, fixing leaking compressed air hoses). Then, energy consumption is restructured …

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Few companies that work with CSR do it to directly increase innovation; however, most see it as a positive byproduct of implementing CSR strategies. By working with CSR, they greatly involve their employees and in that way benefit from all the knowledge and wealth of ideas that the entire organisation holds. CSR is based on …

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interview, deal, business


More and more legal requirements are set for companies’ social responsibility. This includes requirements in charters with which a company is connected, certifications, trade association codices, etc. These requirements are also called soft law, and the real legal requirements are called hard law. With these new requirements, companies now have to explain how their business models consider …

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plume, sunset, yellow


Running a business has become an even more complex task and it is normal to have many stakeholders. For this and other reasons, it has become very difficult to have a full overview of one’s entire value chain and strategic landscape. In other words, it has become riskier to run a business. Nowadays, the front …

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startup, start-up, notebooks

B2C branding

Using CSR as part of one’s branding strategy is an important part of reaching customers and consumers. That’s why business-to-consumer branding (B2C) branding has become so essential. The younger generations are very value-driven and make great demands as consumers of goods and services. Today, much greater demands are made of the goods we buy, and …

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B2B branding

Many companies are subcontractors, i.e., they deliver components to other companies that resell the finished product or a more complete subcontract. Others provide services or support products for other companies. These subcontractors are increasingly met with demands or desires from their customers to think about CSR. These demands usually originate in the customer’s own work …

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millennials er meget værdidrevne

Recruitment of labour

Many companies are finding it increasingly more difficult finding the right employees, and more companies will experience this as generations become smaller over time. As a result, it has become necessary to compete for the relevant candidates. Research shows that younger generations – the so-called millennials – are very value-driven, and so companies have to …

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